"To get this message across, the brand took over 325 E. 6th Street in downtown Austin, Texas, for a three-day promotion aptly titled #Analog. It ends today and features paper crafts plus speakers like designers Stefan Sagmeister and Aaron Draplin.
Festivalgoers can try their hand at do-it-yourself printmaking and pop-up cards (American Greetings calls this "paper engineering"). They also can learn about lettering techniques from an American Greetings' artist, get a selfie stitched with thread by fashion designer Michael-Birch Pierce, fill in a coloring-book mural by Kelsey Montague, or create an analog GIF and then record a video to share on social."
You can read the full article on Adweek.